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The Hood Magazine


The Sioux Empire's Parenting Resource

The 'Hood is a resource magazine for local families who value spending time together. 'Hood is short for parent-hood, child-hood, mother-hood, father-hood, or even grandparent-hood — all the 'hoods for all the stages of family life, because, if you're in the 'hood, you play a role in family togetherness.

If you like this audience, we can help you reach them! Call (605) 366-1479 for more information.

Hood Ad/Editorial Deadlines

Published 9 times a year, following the school year calendar

Issue Ad Placement/Editorial Deadline Ad Deadline
February January 5 January 10
March February 5 February 10
April March 5 March 10
May/June April 5 April 10
July/August June 5 June 10
September August 5 August 10
October September 5 September 10
November October 5 October 10
December/January November 5 November 10

Hood Ad PlacementsDimensions

TRIM Size: 6.5" x 9.5" BLEED: +.125 all sides

A. Full Page Bleed: 6.625" x 9.625"
    Full Page No-bleed: 5.875" x 8.75"

B. 1/2 Page Vertical: 2.85” x 8.75”

C. 1/2 Page Horizontal: 5.875” x 4.275”

D. 1/3 Page Vertical: 1.85” x 8.75”

E. 1/3 Page Horizontal: 5.875” x 2.85”

F. 1/4 Page Vertical: 2.85” x 4.275”


G. 1/8 Page Bulletin Board: 2.85” x 2”


Press optimized, Acrobat PDF compliant files are the
preferred format for final artwork. Other acceptable
formats include: collected Adobe InDesign®, Adobe
Illustrator®, Adobe Photoshop®, and QuarkXPress 7.0.


All images must be saved in CMYK format. Any RGB, index,
or PMS colors must be converted to CMYK prior to
submission of materials. Additional charges may apply
if artwork is not submitted press-ready.


Images must be 300dpi and saved in tiff or eps format.


Fonts must be included with source files. If you are
submitting a HR pdf for final art, to ensure no font issues,
please convert to outlines.


If you require assistance creating your artwork, we are
happy to help for an additional fee. Inquire for more details.

Distribution and Circulation (12,500)

Elementary and Middle Schools:
  • Sioux Falls Catholic Schools
  • Sioux Falls Lutheran School
  • Harrisburg School District
  • Brandon School District
  • West Lyon School District
  • West Central School District
  • Tea School District
  • Baltic School District
  • Canton School District


'Hood is also distributed in 14+ daycares in the area.

Sioux Falls Community:
  • Washington Pavilion
  • Hy-Vee
  • Child’s Play Toys
  • Children’s Dental Center
  • Outdoor Campus
  • Museum of Visual Materials
  • & several other locations!