SCHEELS is an employee-owned, privately held destination sporting goods store that has been proudly serving people for over 115 years. SCHEELS owes its consistent success to its empowered associates, managers and partners who think and make decisions for their individual store and the entire company. SCHEELS prides itself on giving back to the local communities. In 2019, Scheels gave back more than 10% of its profits to local charities and local nonprofit organizations. Our mission is to be the best retailer in the eyes and minds of our customers, associates and business partners.