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Family Owned Businesses: The Jackson Family

11/28/2015 07:04PM ● Published by Hood Magazine

By Jessica Brovold


If a country music super star comes to Sioux Falls and they’re looking for a western store, chances are they’ve maybe stopped at Haegle’s Western Wear.


When you’ve been around since 1910, there are plenty of stories and history to share.


 “My grandpa, Charlie Haegle, came from Mankato, Minnesota and started the store in 1910,” said Michelle Jackson. “The first store used to be downtown where the library is now.”


Michelle Jackson remembers growing up spending her time at the family western store. She learned life long lessons she’s carried on to her own family. It was about family and most of all fun.


“It was the best place to go in the world,” said Michelle. “The whole back end of the store was the repair shop and it was filled with sewing machines and grandpa would give me a piece of leather and let me use the riveting machines. It was fun, it was great!”


Michelle and her husband Dave met in college and lived out of state for a couple years before coming back. Dave traded in his day job to help at Haegle’s and the rest is history.


“I went from a 8-5 job with three weeks vacation to 10 hour days and only a week of vacation,” said Dave. “But it was worth it.”


Michelle and Dave have four children and juggled the retails hours as the kids grew up. They

  now enjoy spending time with their seven grandchildren and lately have been focusing their time on their youngest grandchild who was recently diagnosed with leukemia.


But as the close knit family works through an emotional time, they find peace knowing their family tradition at Haegle’s is carrying on through their son Patrick.


“Pat has been here quite awhile,” said Dave. “He’s gradually been doing more and more. I always hoped he would take the store over. “  


In January of 2014, Michelle and Dave sold the store to Patrick and his wife Dana who works full-time as a CPA. Patrick now fills his father’s shoes working those retail hours, but he wouldn’t have it any other way.


“I love being here, I love that I can bring my dog to work, I love talking with the customers,” said Patrick. “The customers who come here are awesome, they’re friendly. They come here for a purpose. We give them extra service that’s hard to find anywhere else.”


 They also give customers a piece of history each time they come in. For example, a horse on display in the front window is the original horse purchased by Michelle’s grandfather for $100 back in the 1900’s.


From the days of customers riding up to the store on horseback to the hustle and bustle that is now 41st Street, the store has stood the test of time as the city continues to grow around them. While the history will always remain, Dana and Pat are working to give the building a facelift.


“Even though we are giving the store a new look, nothing else is changing,” said Dana. “It’s 

 the same great product and service. We don’t want to change what this family has created over the past 100 years.”


Whether the customers are frequent shoppers, new faces, or even celebrities who come to town, the family friendly service is always the same.


“Toby Keith and Shania Twain have been through the store,” said Patrick. “Toby Keith came before his concert. He came in to buy a hat.”

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